THE ATHLETE’S GUIDE TO NIL
WHY YOU SHOULD BUY THIS PLAYBOOK:
Your athletic career won't last forever. But the name and reputation you build can.
I created this playbook from the same lessons I used to build a company while I was still competing in college. That company continued after my playing career ended.
I knew I wouldn't be an athlete forever. I also knew I didn't want everything I had worked for in sports to disappear when I stopped competing. So I started building something of my own.
I learned how to turn my story into a brand, make content people actually cared about, grow an audience, connect with the right brands and create opportunities that felt natural to me.
More than anything, I learned how to build something that could keep growing after my final season.
That's what this playbook is meant to help you do.
This isn't about posting every day and waiting for a brand to notice you.
It's a practical guide to using what you already have as an athlete: your story, experience, personality, skills and audience to create real opportunities.
Inside, you'll learn how to:
→ Build a personal brand people remember
→ Identify what makes you different
→ Create content with a clear purpose
→ Grow an audience that matters
→ Find brands that fit your values and goals
→ Pitch yourself with confidence
→ Put together a professional media kit
→ Understand different NIL opportunities
→ Figure out what you're worth
→ Negotiate deals
→ Protect your name and reputation
→ Turn one opportunity into the next
→ Create a plan to earn your first $1,000
→ Build a 30-day action plan
You won't just read through the playbook. You'll use it.
By the end, you'll have a clearer brand, content strategy, list of potential partners, pitch framework, media-kit outline, opportunity tracker and action plan. NIL isn't only about getting paid while you're in school. It's about learning how to create opportunities for yourself.
I built a company that lasted beyond my collegiate athletics career. Now I'm sharing the playbook I wish I had when I was getting started. Don't wait until your playing career is over to start building what's next.